Frequently Asked Questions about Adamalis Marketing
Adamalis Marketing is a Boston-based boutique digital marketing agency specializing in Meta™ ads, Google™ Ads, sales funnels, SEO, and tracking systems. We help small businesses, E-comm and service-based entrepreneurs generate more leads, bookings, and sales through data-driven advertising and conversion-focused digital strategy. Below is a clear breakdown of our services, pricing, timelines, and what you can expect when working with us.
About Adamalis Marketing and who we work with
Business owners come to us with the same core questions: How long will digital marketing take to work? What does it cost? Will ads, funnels, or SEO work in my industry? This FAQ page is designed to give you fast, honest answers so you understand exactly how Adamalis Marketing operates — from paid ads and funnel builds to SEO, tracking, and strategy. Whether you're looking for more leads, more sales, or more clarity around your numbers, consider this your go-to guide before we begin working together.
What exactly does Adamalis Marketing do?
Adamalis is a boutique digital marketing agency specializing in Meta™ ads, Google™ ads, SEO, funnels, websites, and tracking. We build the marketing systems that attract more leads, bookings, and sales—without guesswork. Whether you need paid ads, a high-converting funnel, local SEO, or a complete marketing strategy, we help small businesses grow with a clear, measurable plan.
You can learn more about what we offer on our Services Page.
Who is Adamalis a good fit for?
We’re a great fit for small businesses and service-based entrepreneurs who are serious about growth and want expert support with their marketing. This includes home service providers, therapists, wellness brands, coaches, consultants, and e-commerce or specialty food brands. If your business needs more leads, sales, or predictable results from marketing, we’re a strong fit.
Where is your agency located?
We are located at 867 Boylston Street, Suite 500, Boston, MA 02116, but we serve clients all across the United States and Canada.
Do you work with businesses outside of Boston?
Yes. Our clients are located nationwide, and all of our systems, reporting, and support are designed to serve businesses remotely.
What makes Adamalis different from other marketing agencies?
Think “boutique partner,” not “big anonymous agency.” We only work with a select number of clients at a time, so you get strategy, execution, and real communication—not canned reports and silence. We dig into your numbers, offers, and systems, then build a custom plan instead of slapping your logo on a template.
Explore more on our Services Page to see how we build custom growth systems.
Paid Ads (Facebook™/Meta™ + Instagram & Google)
What platforms do you run ads in?
We manage Meta™ (Facebook™ + Instagram™) and Google™ Ads campaigns, including Search, Display, Performance Max, Local campaigns, and retargeting. These platforms give small businesses the highest intent and best opportunity to scale profitably.
How long does it take for ads to start working?
Most ad campaigns take 30–90 days to properly test, optimize, and stabilize. During this time we refine targeting, creatives, messaging, and funnel performance to find what converts best. Some campaigns get results quickly, but we always design strategies around realistic learning periods—not guesswork.
How much do I need to spend on Facebook and Instagram ads each month?
There’s no magic number, but most small/local clients start around $20–$50 per day on Meta. Higher-ticket or competitive niches usually require more. We’ll help you choose a budget that actually has a chance to work—versus “spray and pray” spending.
How much should I budget for Google Ads?
Many clients start around $25–$75 per day for Google Search, depending on your niche, location, and keyword competition. We’ll map out realistic projections before you commit so you know what’s possible.
What is included in your ad management service?
Strategy & research
Creative development (copy + graphics/video guidance)
Funnel alignment
Pixel/CAPI tracking
A/B testing
Weekly optimization
Weekly reporting updates
Can you guarantee sales or leads from my ads?
Short answer: no—and anyone who does is waving a red flag. What we can guarantee is smart strategy, solid tracking, relentless testing, and clear reporting so we optimize based on real data. Results depend on your offer, pricing, competition, and sales process. Every campaign is different, but you can see client examples and some results here.
What if I’ve tried ads before and they didn’t work?
Most failed campaigns come from poor targeting, weak funnels, bad tracking, or misaligned messaging.
We audit everything and rebuild the system so your ads actually convert.
Do you manage both lead-gen and sales campaigns?
Yes. We run Lead Generation, Sales, Traffic, Awareness, Local Campaigns, and Retargeting flows based on your goals.
Do I need a pixel installed for ads to work?
Yes. Proper tracking (Meta Pixel, GA4, Conversion API) is essential for:
Accurate reporting
Retargeting
Optimizing for the right events
Reducing wasted spend
Funnels, Websites & SEO
What is a sales funnel and why do I need one?
A sales funnel is a guided customer journey that moves people from discovery → interest → action. It improves conversions and maximizes ad ROI..
Do I really need a funnel, or can I just run ads to my website?
You can run ads to your website, but funnels convert better because they guide people through one clear action—booking a call, opting in, or buying. A focused funnel typically reduces your cost per lead or sale and increases ROI from paid ads.
What kinds of funnels do you build?
We build lead funnels, booked-call funnels, webinar or event funnels, and sales funnels with order bumps and upsells. Most are built in Go High Level (GHL) so we can plug in automation, email, text follow-up, and tracking in one place. You can see what kinds of funnels we build on our Services Page.
Do you design websites too?
Yes. We design clean, conversion-focused websites that make it easy for people to understand what you do and take the next step. We work in Go High Level, WordPress, SquareSpace and Wix depending on your setup and goals.
Do you offer SEO as well as ads?
Yes. SEO helps you show up on Google when people search for your services, while paid ads help you reach people instantly. We combine on-page SEO, technical improvements, and local SEO to help you build long-term visibility and reduce dependency on ad spend.
How long does SEO usually take to see results?
SEO isn’t overnight. Most businesses see meaningful movement in 3–6 months. Local niches may move faster; competitive industries can take longer. The goal is sustainable visibility so you’re not 100% dependent on paid ads.
Tracking, Technical Setup & Data
Will you set up my pixel, Conversion API, and tracking?
Yes. We’re firm believers that “if it’s not tracked, it’s a guess.” We set up or fix your Meta Pixel, Conversion API (CAPI), Google Analytics 4, Google Tag Manager, and key events so your numbers actually mean something.
What if my tracking is a mess right now?
Totally normal. We start with an audit, fix what’s broken, standardize your events, and make sure your ads and funnels are speaking the same language. Our goal is to give you clarity and confidence when reading your metrics.
Do I still need tracking if my business is local or mostly word of mouth?
Yes—especially if you’re paying for ads. Even local campaigns need proper tracking so we know which keywords, audiences, and creatives are sending real people to your business.
Pricing, Timeline & Contracts
How do your fees work?
We typically charge a monthly management fee for ongoing ad management and/or SEO, plus a project fee for one-time builds like funnels or websites. On your strategy call, we’ll walk through pricing based on your stage of business and goals.
Do you require a long-term contract?
No scary fine print, but we do ask for a 3–4 month initial commitment for ongoing services. That gives us enough time to test, optimize, and make smart decisions based on real data—not a few days of ad spend.
What happens after the contract ends?
After your initial 4 month commitment, everything shifts to a flexible month-to-month arrangement. Most clients continue long-term because the strategy compounds, but you’re never locked in. We regularly review results and adjust your plan to match your goals.
What do you need from me to get started?
We’ll need access to your ad accounts, website or funnel platform, domain/hosting (where relevant), and details about your offers, pricing, and ideal clients. We walk you through everything step-by-step so it doesn’t feel overwhelming.
Results, Reporting & Communication
How do you measure campaign performance?
We measure results using the KPIs that matter most to your business: leads, booked calls, sales, cost per result, and ROI. Behind the scenes, we also monitor click-through rates, conversion rates, frequency, and funnel behavior so we know what to scale, adjust, or fix. You can also review some clients results for examples of performance metrics.
How often will I receive updates?
You’ll receive weekly performance updates with key insights, recommendations, and optimization notes. Many clients also schedule regular strategy calls so you always know what’s working, what we’re testing, and what comes next.
Will I work directly with one marketer or a rotating team?
You work directly with one dedicated strategist—not a rotating team or junior account managers. Because we’re a boutique agency, you always communicate with someone who understands your goals, your numbers, and your business.
Local Business & Industries We Serve
Do you work with local service businesses?
Absolutely. A large portion of our clients are local: HVAC and home services, local venues, therapists, wellness studios, and more. We’re very comfortable with service areas, radius targeting, and local lead generation.
Can you help me get more local leads and reviews?
Yes. We combine local SEO, Google Business Profile optimization, Meta™ and Google™ ads, and automated follow-up systems to generate more leads and turn happy customers into 5-star reviews.
Do you only work with certain industries?
We have deep experience in several niches, but we’re always open to unique businesses. If we’re not the best fit, we’ll tell you upfront rather than guess and hope.
Getting Started
What’s the best way to see if Adamalis is right for my business?
Book a free strategy call so we can review your goals, metrics, and opportunities. We’ll walk you through what’s working, what isn’t, and what your business actually needs to grow.
How soon can we start working together?
Once we’ve had a call, agreed on a plan, and completed onboarding, most clients start within a few business days—depending on scope and how quickly assets are provided.
What if I still have questions you haven’t answered here?
No problem—this page is a starting point, not the whole story. You can book a free strategy call anytime, and we’ll talk through your specific situation, numbers, and goals.
Still unsure what your business needs? Every brand has different goals, budgets, and timelines—and the right digital marketing strategy depends on where you are now.
If you’d like clarity about paid ads, funnels, SEO, or Conversion API + tracking setup, you can book a free strategy call and we’ll walk you through the best next step for your business.
Whether you're a local service business, a wellness brand, or an e-commerce company, we’ll analyze your numbers and recommend a plan rooted in ROI—not guesses.
This FAQ page answers the most common questions business owners have about digital marketing, including:
How Meta and Google ads work
Whether you need a sales funnel or just a website
How long SEO and ad campaigns take
How tracking, pixels, and CAPI improve results
What budgets are realistic for small businesses
How we measure growth and performance
What to expect month-to-month when working with an agency
If you’re exploring ways to grow your business with ads, funnels, SEO, or improved tracking, these FAQs give you a clear understanding of how Adamalis Marketing helps you get better, more predictable results.